Asurion’s Scale-Ready Solutions Power Partner Growth in Q2

NASHVILLE, Tenn. — July 17, 2025 — Asurion is redefining tech care at scale, helping brands move faster and retain customers longer. In Q2, the company launched a best-in-class anytime trade-in program with Cricket Wireless, opened five new retail locations, and expanded into new sectors — including pilots with OEMs, cybersecurity providers, and residential security companies.

From seamless trade-in experiences to in-home tech support, the Asurion platform is purpose-built to launch quickly, scale efficiently, and drive loyalty across the customer lifecycle.

Partner Growth, Powered by Innovation

Asurion kicked off the second quarter by launching an innovative anytime trade-in program with longstanding device protection partner Cricket Wireless. Cricket tapped Asurion to help design a trade-in experience that would be easier, faster, and more rewarding than others offered by prepaid carriers and beyond. Combining a deep, decade-plus understanding of Cricket’s customer base with industry-best supply chain capabilities, Asurion helped develop a program lauded by media as being “among the best deals out there.”

Beyond Cricket, Asurion also powers trade-in programs for partners like Cox Mobile, Consumer Cellular, and Reach, leveraging its AI-enabled platform, automation, and logistics expertise to drive efficiency and value across the board.

“Part of delivering a standout customer experience is operating as a one-stop solution,” said Tim Stadthaus, CEO of Asurion. “For the customer, it’s one less thing to worry about — how to offload their old devices. For our partners, it’s another way they’re creating value and keeping customers in their own ecosystem. We believe full device lifecycle support is the future of tech care, from unboxing a new purchase to trading in for something new — and all the tech help moments in between. We’re always proud when we earn the right to support another phase of our partners’ customer journeys.”

Asurion also grew its roster of ISP partners, launching a three-tiered device protection and support offering for Blue Stream Fiber customers. Beyond delivering complementary services that benefit customers and amplify growth for partners, the Asurion lifecycle experience platform delivers instant scale, whether partners want to launch comprehensive device protection and support or activate a single capability.

Expanding Beyond Core Verticals

Beyond its historically core business of providing award-winning service to wireless carriers, ISPs, and cable providers, Asurion’s platform has proven attractive to tech services enterprises, OEMs, cybersecurity companies, residential security providers, and beyond, with several new pilots launched and expanded in Q2.

“We’ve transformed 30 years of experience, data, and optimization into an extensible platform that makes it easy to tap in, scale up, and deliver seamless support in ways that feel brand-right for each partner,” Stadthaus said. “That’s been the key to successfully expanding beyond our core verticals. Businesses want to compete on experience, and we’ve created a clear path for them to do just that without having to build it themselves.”

Smarter, More Human In-Person Service

Asurion’s local, face-to-face service presence has emerged as one of its most valuable assets available to partners. The company recently launched a powerful enhancement to its scalable, AI-driven platform: a next-generation routing engine that intelligently matches experts to in-home service appointments based on skillset, not just proximity. By prioritizing customer outcomes over operational shortcuts, this technology enables Asurion to deliver greater customer satisfaction on behalf of its partners.

Asurion also grew its retail repair network, announcing five new uBreakiFix by Asurion store openings last quarter, bringing its total footprint to nearly 700 stores across the U.S., with more locations coming later this year.

Looking ahead, Asurion anticipates a busy third quarter as the “summer surge” brings the year’s highest loss and repair claims, and as more pilot programs convert to full-scale launches. With every new program, partnership, and platform enhancement, Asurion is redefining what it means to care for technology by delivering personalized, human-first solutions that keep people connected to the moments and devices that matter most.

For more information, visit asurion.com