Part 1: Let's talk about tech
How people are buying, using, and thinking about devices.
We all own a phone (obviously)
But the one surprise here is that just 5% of consumers say they're planning to replace their phone in the next 12 months.
Entertainment systems
Don’t sleep on the VR/AR headset. While only a few people currently own this device, 8% are planning to buy one for the first time in the next 12 months, raising total ownership to 1 in 4 people—despite its hefty price tag.
Smart home devices
Nearly half of all people own a smart speaker/voice assistant, and one-third also own security devices. However, 38% of people are expected to own smart home devices (thermostats, locks, and curtains) in the next year.
Smart appliances
In the next 12 months, 16% of people plan to buy a smart appliance for the first time, which will take ownership to 42% overall. But before you know it, people will find it difficult to replace an appliance with one that isn’t smart.
Boomers are buying tech too
A few of them (7%) plan to buy a smart watch in the next 12 months, and those already wearing one say they’re using it more than expected—even more than Gen Z (65% vs. 43%).
Boomers also dominate computer ownership at 85%, with 6% planning to replace their computer this year.
3 in 10 Boomers own a smart home security device. And 9% plan to buy one for the first time within 12 months.
Kids get all the cool toys
Households with children are far more likely to own a number of smart devices than households without them. This includes a home audio system, gaming console, gaming PC, smart home security device, streaming device, tablet, smart TV, smart speaker/voice assistant, smart watch, and VR/AR headset.
Phew! That’s a lot.
