Real people, real tech
Making sense of the relationships, behaviors, and experiences people have with their devices.
What’s really going on in our tech lives?
“Tech life” stories often focus on futuristic, shiny objects, but in reality, most tech is crammed into the hectic schedules of regular people who are just trying to make their devices—and lives—a little better. Which brings us to the 2024 Tech Lifestyle Report, featuring insights from a survey of over 1,000 U.S. respondents about 21 smart devices. Our discoveries surprised and delighted us, and we hope they do the same for you.
The report focuses on the tech people own, what they plan to buy, and why.
Select each category to view all of the devices we included in the study.
Personal connectivity
Entertainment systems
Home office tech
Smart home devices
Smart appliances
Key takeaways
This report dives into how people actually use tech every day, drawing on exclusive, new data to uncover patterns and trends. Here are five of this year’s most profound insights:
Households with children buy and use far more tech than those without them. Learn more
The number one reason people buy tech is for entertainment and fun. Learn more
Reaching out to people who aren’t comfortable with tech is an imperative. Learn more
People want tech for their homes and loved ones ahead of their own needs. Learn more
People aren’t rushing out to buy smart appliances ... at least not yet. Learn more